About Light Motives

About Light Motives

To capture people and landscapes and the interactions between them in the light of a world in transition means to encapsulate an inimitable moment which will never again materialize. Light Motives and Alternative Visions, two travel companies and partners, are committed to capture these unique moments in time by organizing extraordinary photo tours at an international level.

The destinations are carefully selected based upon their promise of special photographic experiences and travel adventures. Our tours focus on unique landscape (seascape), cultural (portrait and street) in the context of the countries and regions visited. Our tours highlight unique landscape photography and portrait photography with fascinating people and authentic ambiances. During our photo-tours, we seek those inimitable moments in areas with indigenous culture, artisanal crafts, market life in urban/rural contexts and extraordinary landscapes in remote regions. will see rare tribes and cultures, interesting individuals and craftsmen and exceptional landscapes in remote regions.

One of the most important features of our photo tours is the personal support and expertise we share with our participants. Whether there are technical issues or questions about the fauna, flora or the local culture, we always do our best to provide profound knowledge and high-quality services. We will provide tuition and guidance, if required.

The culinary experience, too plays an important role in our travel philosophy. In the evenings, we will have dinner and local specialties while enjoying traditions which are culturally relevant and reflecting on the day’s photography.

We stay in comfortable accommodation and prefer traditional styles such as rural guest houses or cottages. We also consider sustainable tourism as an important concept and foster ecologically sustainable mobility as well as fair and social business practices. Another priority is our customers’ security, which is why we cooperate with excellent local tour guides and drivers. Alternative Visions and Light Motives offer international photo tours discovering the most beautiful countries in the world, including Ethiopia, Brazil, Costa Rica, India, Ireland, Iceland, Namibia, Austria, Canada and Madagascar.

The following tours are planned for the year 2018 and 2019:

  • Ethiopia (December 2018)
  • Romania (April 2019)
  • Ireland (April 2019)
  • Iceland (TBD)
  • India (February 2019)

Our photo tours will be operated in small groups with a maximum number of 8-10 participants. The minimum number will, depending on the destination, vary between four and six individuals. In addition to the photo tours offered on our website, we organize bespoke photo journeys according to your personal preferences. If you are curious about that, do not hesitate to contact us and to discuss your ideas. Our tours usually address individuals and groups interested in outdoor photography with different levels of experience. Two photo guides will be at hand throughout our journeys, which allows us to supervise beginners and advanced photographers simultaneously. We also seek the best light of the day and spend sufficient time at the photo locations to capture those moments. If there are any questions about equipment needed or the photo tours in general, feel free to contact us.



Michael Swoboda
Founder of Light Motives, Guide, Mentor

Michael has been fascinated by photography since he got his first Polaroid camera when he was a child. A few more analogue cameras followed, although they did not survive for long as he was too curious about the mechanics within the camera! Michael is an expert in communication and online marketing and combines digital photography with his professional activities. In so doing, he has focused on digital developments and realized a variety of projects in the area of cross media marketing. Michael is well known for his passion about travelling and discovering foreign countries from a photographer’s perspective. During the photo tour, he will provide theoretical knowledge and practical information about the best apps and tricks in regard to digital photography.

Trevor Cole
Alternative Visions Founder, Guide and Mentor

Trevor is one of the founders of Alternative Visions which is based in Donegal, Ireland, where it offers photo-tours at a local scale – Ulster (Donegal and the North Coast of Antrim). We take you to the best locations, regardless of weather, and take you to places where the attractions reflect the very best of Ireland. Donegal itself is Ireland in microcosm – it has it all. Alternative Visions will endeavor to enable you to capture that inimitable moment in the ever-changing conditions which typify Ireland’s beauty. Trevor also leads tours to Iceland and Ethiopia and is passionate about both landscape and portrait photography.

Trevor has published images in magazines, calendars and cards and presented to the Royal Geographical Society and is a member of the Royal Photographic Society. Images have been used for educational purposes and he has exhibited in Ethiopia and Ireland. He has also reached the final of travel photographer of the year (TPOTY) in 2010, 2011, 2013 and 2015. Trevor was born in Derry but has lived in England, Singapore, Togo, Italy, Ethiopia, Brazil and now back in his home country.

Light Motives Foto Tours


„Tribal Traits and Traditions Tour“
[ Upper + Lower Omo Valley, South West Ethiopia ]

Duration: 15 Days 2018 (1-16 December 2018)

Price: 6900 USD

Foto Travel Details


"Wild Atlantic Way"
[ Take a shot on the Wild side ]

Duration: 11 Days (22 March - 1 April 2019)

Price: 3.200 Euro

Foto Travel Details


[ Rural reality in Romania ]

Duration: 10 Days (12 - 21 April 2019)

Price: 2.600 Euro

Foto Travel Details